Blue ocean startegy
What Is Blue Ocean Strategy? Steps To Making A Blue Ocean Shift
All along firms have been trying to grapple and survive in the competitive world. But we have finally come to the realization that success is not about fighting for existence, it’s about growing the economic pie. The analogy is utilized to explore the unfathomable potential of the market space in terms of profitable growth. Blue ocean strategy is all about taking a leap into a new way of thinking about business strategy.