The Art and Science behind Keyword Planning in Digital Marketing.

seo

Keyword Planning is all about search volume, bids for PPC, density in content!

While all the above is true, but it is also an incomplete view and understanding of Keyword Planning in Digital Marketing.

To unlock the true potential of organic and paid advertising campaigns, as an SEO Consultant, Marketing Manager, Business Owner, or an Aspiring Marketer, you should embark on the quest for a holistic approach towards Keyword Planning.

This course can be an ideal companion for this journey of yours!

What you can expect to learn:

1. Concept of ‘Art’ and ‘Science’ in Keyword Planning.
2. A holistic Content and Keyword Planning Framework. With an emphasis on the steps involved in Keyword Planning.
3. Application of ‘Art’ and ‘Science’ Concept to the Keyword Planning Framework.
4. Practical benefits and limitations of this Framework
5. Build your Framework(s).
6. Core and Companion Keywords.
7. A Demo from a Live Website, along with practical tips and primary/secondary sources that can help you decode keyword ideas.
8. A Demo of the Google Keyword Planner tool, along with practical tips and key metrics that can help you shortlist final keywords
9. The Chicken-Egg Dilemma in content creation and keyword planning. Tried and Tested tips to help you resolve this dilemma.
10. Success Metrics for evaluation of this Framework.

While most of the respected industry practitioners and academia have been bang-on in recognizing that both ‘Art’ and ‘Science’ are at play when marketers try to influence customer behavior but very little has been spoken or written about ‘Art’ and ‘Science’ in Keyword Planning.

If you are already hands-on with Keyword Planning (or aspire to do so), then it is highly likely that you perceive Digital Marketing mostly as Science (keyword search volume, competition index, bids, and the likes).

However, to become a more conscious and hence a more successful Marketer, it is necessary to acknowledge that you are dealing with both Art and Science in Keyword Planning.

This course will serve as a gentle nudge, not only for the Science but also to help you unveil and see the Art behind keyword planning more clearly.

Course Value-Adds (what this course is and what it is not):

• It is a humble attempt to throw the spotlight on a framework that will help you develop a much-needed perspective towards Digital Marketing as a whole and Keyword Planning, to be specific!

• This course is not about quick-fire tips/tricks for white-hat SEO, On-page SEO (we do talk about this, but this is not the center-stage of the course), or best-practices for SEM.

This and my upcoming courses will be designed to help you become a conscious Digital Marketer that the Industry deserves, and the one that it needs right now 🙂

My Content Marketing and Keyword Planning Sucess Mantra:
Understand the Value Chain –> Anticipate Search Queries –> Decode Keywords Trends –> Establish the Context –> Create & Publish Content –> Repeat!

And a Pro-Tip:
Marketers should create content for Humans and optimize it for Search Engines.

Let’s hop-on to this journey from ‘theory’ to ‘practice’. Become a part of this elite club of Conscious Digital Marketers in four easy steps:

1. Hit the ‘Get Course’ Button.
2. Self-learn this instructor-led course.
3. Apply the learning to your work.
4. Discuss, brainstorm with like-minded marketers.

An Introduction To The ‘Art’/’Science’ Concept And The Framework

1
Course Introduction
5 Mins
2
Definitions
12 Mins
3
The Framework
15 Mins
4
Demystifying the Framework
6 Mins
5
Module 1 Summary
1 Min

From Theory To Practice

1
Core and Companion Keywords
8 Mins
2
The ‘Art’ Of Identifying Core and Companion Keyword Candidates’ – Part 1
8 Mins
3
The ‘Art Of Identifying Core and Companion Keyword Candidates’ – Part 2
8 Mins
4
The ‘Art Of Identifying Core and Companion Keyword Candidates’ – Demo
6 Mins
5
The ‘Science’ Of Shortlisting The Core and Companion Keywords – Part 1
8 Mins
6
The ‘Science’ Of Shortlisting The Core and Companion Keywords – Part 2
2 Mins
7
The ‘Science’ Of Shortlisting The Core and Companion Keywords – Demo
9 Mins
8
Module 2 Summary
1 Min

When Keywords Meet Your Content (& Vice Versa)

1
The Chicken-Egg Dilemma Of Keywords & Content
9 Mins
2
Solution(s) For The Chicken-Egg Dilemma
7 Mins
3
Integrate Keywords, Don’t Stuff Them
5 Mins
4
Module 3 Summary
1 Min

Success Metrics For Evaluation Of This Framework

1
Success Metrics For Evaluation Of This Framework
7 Mins
2
Let’s Stay In Touch
1 Min

Final Assessment

1
Final Assessment: The Art and Science Behind Keyword Planning in Digital Marketing
21 questions

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Enrolled: 3 students
Duration: 1 Week
Lectures: 19
Video: 120 Mins
Level: Beginner
The Art and Science behind Keyword Planning in Digital Marketing.
Price:
₹2,000 ₹1,499