The Art and Science behind Keyword Planning in Digital Marketing.
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Course sections
Section 1
An Introduction To The ‘Art’/’Science’ Concept And The Framework
1
Course Introduction
2
Definitions
3
The Framework
4
Demystifying the Framework
5
Module 1 Summary
Section 2
From Theory To Practice
1
Core and Companion Keywords
2
The ‘Art’ Of Identifying Core and Companion Keyword Candidates’ – Part 1
3
The ‘Art Of Identifying Core and Companion Keyword Candidates’ – Part 2
4
The ‘Art Of Identifying Core and Companion Keyword Candidates’ – Demo
5
The ‘Science’ Of Shortlisting The Core and Companion Keywords – Part 1
6
The ‘Science’ Of Shortlisting The Core and Companion Keywords – Part 2
7
The ‘Science’ Of Shortlisting The Core and Companion Keywords – Demo
8
Module 2 Summary
Section 3
When Keywords Meet Your Content (& Vice Versa)
1
The Chicken-Egg Dilemma Of Keywords & Content
2
Solution(s) For The Chicken-Egg Dilemma
3
Integrate Keywords, Don’t Stuff Them
4
Module 3 Summary
Section 4
Success Metrics For Evaluation Of This Framework
1
Success Metrics For Evaluation Of This Framework
2
Let’s Stay In Touch
Section 5
Final Assessment
1
Final Assessment: The Art and Science Behind Keyword Planning in Digital Marketing
21 questions
An Introduction To The ‘Art’/’Science’ Concept And The Framework
Course Introduction
