8 Reasons To Optimize Your Blog (And Tips On How To Do So)
- 12 October 2020
- Posted by: Namita Ahuja
- Category: Updates
You made a blog, published a few articles, and promoted your work on social media, and called it a day. But the truth is there is more to blogging than just writing. Once you have made content for your audience, you have to make it easier for the search engines to understand as well, since that is the very thing that stands between you and your niche. The thought of users skimming through the piece that you poured your heart and soul into can be quite heart wrenching. Search engine optimization is considered a holy grail as it attracts a larger audience and improves online visibility.
Reason To Optimise Your Blog
#1 Brand Building
Brand awareness although a traditional marketing strategy yet one of the most crucial steps have remained persistent. Getting brand recognition while you’re surrounded by competitors can be challenging. This is where the human psyche comes into the picture! With every search result, the user gets familiarized with the brands that rank high on the search results. SEO helps you to stand out and separates your brand from your competitors.
If you wish to build a personal brand, authorship helps Google identify and place reliable sources on viable search rank. This not only helps you build a personal brand but also helps absorb more readers through industry-related blogs.
#2 Creates A Wider Audience
Your blog probably has all the relevant helpful information waiting to deliver to users but in absence of internal or external linking,it can fail to attract a wide audience.Your quality blog gives another reason to search engine optimization.
#3 Converts Traffic Into Leads
We have had instances where we have ended up overlooking creative advertisements only because they were in the corner of a newspaper. Search engine optimization helps in improving the site’s ranking which eventually drives more traffic. However, achieving a high ranking to establish a platform isn’t the only goal, website optimization is crucial in order to attract traffic through high rankings that eventually convert into customers and leads.
#4 Boosts Reliability
We have often been in a position where we have been convinced by reading certain information. Creating valuable and informative content is the key to building trust and reliability. Potential customers often turn to sources or brands where they feel a sense of reliability. This also leads to link sharing which eventually maximizes traffic.SEO helps you achieve this factor when users want to engage with the information you are providing.
#5 Keeps Your Website Updated
Google believes in providing its users with relevant information.Keeping the website updated signals google that its up and running.Search engine algorithms keeps your website on their radar.Website optimization helps attract your target customers.
#6 Generates Sales
Google’s algorithm focuses not only on providing relevant information but also great user experience.Great user experience converts traffic into consumers.Optimization helps your user engage with your blog often,this increases the possibility of converting users into customers.This can have a significant impact on your sales in the longer run.
#7 Monitoring Your Status
Unlike traditional methods, SEO gives you the benefit of tracking your results. This helps in evaluating your performance and gives you the confidence of allocating your budget. Using tools like Google analytics helps in monitoring your traffic, conversions, and metrics.
#8 Increases User Engagement
When consumers engage with your content often, it creates more traffic and raises the authority level in Google’s algorithm. Creating a bond with customers has always worked as the most successful strategy. While it may not be directly linked but it has always proved to be beneficial in the longer run.
Tips To Optimise You Blog Page
Now that you are familiar with the importance of optimizing your blog for search engines let’s dive into how to actually get started with it. The following are a few things to focus on to improve the SEO for your blog page.
#1 Content Planning And Keyword Research
Utilizing relevant keywords throughout your blog while writing a blog is quite essential to make sure that your blog gets a wider reach. While this does require strategy and preparation, it is quite achievable through tools like SEMrush, Ahrefs Keyword Explorer, Google Keyword Planner. These tools offer in-depth competition analysis, keyword position tracking, and tons of other useful features. The thumb rule is to start off with long-tail keywords in order to work your way up on blog ranking.
#2 Focus Keywords
Finding Latent Semantic Indexing (LSI) keywords by simply entering focus keywords in google search can give you related searches. Incorporating these relevant searches in your content can successfully help you gain traffic.
However, it is quite important to know that engaging in keyword stuffing can make your blog a difficult read. This will not only lead to losing your hard-earned traffic but also get a penalization from Google.
#3 Internal Linking
Internal linking between your new and old posts is a great way for your new readers to check out your old articles. Not only is internal linking a good etiquette but it will do the trick of attracting traffic.
#4 Attention Grabbing Blog Post Title
Catchy headlines capture attention and encourage the readers to read an article. It is arguably one of the most important pieces of your blog. The title should be captivating and should build curiosity for the readers to click on it.
#5 Include Infographics And Other Media
Just like catchy headlines, creative designs are always pleasing to the human eye. It helps the users to understand the content better. Infographics lead to more link sharing as it is more engaging.
While writing the blog we have to optimize it for two audiences, one is the search engine and the other is humans. Apart from using appropriate keywords and backlinks, it is important to write content that will be engaging for humans as well. Concise writing is the key to make your content look comprehensible and engage your audience in reading your blog further. Tools like Yoast SEO plugin checks your content readability and makes suggestions, which helps in avoiding any errors.
#7 Categories And Tags
Categorizing content whenever you write a piece is quite essential for the readers to find related content. Categories divide your content into the major topics that you have discussed in your blog. Just like a book has an index for the readers to know about the contents of a book, blogs have tags to help your readers and search engines know about the topics discussed in your blog post. Learn how to use categories and tags in WordPress.
#8 Using Social Media For Wider Reach
Now is the time to use social media platforms to your advantage! Promoting your blog by choosing the right platforms can help your blog gain more exposure. Analyzing your audience and strategizing accordingly is the key to maximizing optimization. Learn social media optimization for greater benefit.