5 Ways To Improve The EQ Of Your Brand.
- 12 September 2020
- Posted by: Sanjana Gavand
- Category: Marketing & Advertisement
Today, a brand is not just about selling their products they are all about personification. It is about thinking of your entity as a person, and to make it the best it can be for your target audience. Most of the customers prefer to engage with a brand that is more emotionally engaging.
These days the consumers seek to build a unique relationship with the brand, literally by pledging their loyalty. And it not just helps companies to sell more, but it helps them to distinguish themselves from the competition, build a more intimate relationship with their customers and provide them with more value.
Hence, It is very essential for every enterprise has to focus on their EQ i.e. emotional quotient just as much as they give importance to their IQ. In this virtual super-connected world people communicate and relate more over the internet than in real life. These lefts out a great opportunity for companies to fill into this connection, for their right audience to relate to.
1. Brand Personality
Tell me if this sounds familiar, your idea about the ideal best person in your life would be someone who’s caring, thoughtful, honest, and someone who has a good sense of humor. (I mean, come on! That is given, isn’t it!?) This is exactly what is expected from a good brand as well.
All of these factors help win people’s trust. This is what they should focus on as well. People expect more than just a product or service, they expect special treatment and involvement. Hence creating a brand is not just about creating a product identity, but creating a whole new personality, which people can connect to.
2. Tell Your Story
When people love something or someone be it a place, a celebrity, or a brand they want to know the story behind it. It helps to show your audience how you have grown and why you began with it in the first place.
People love to know about the company’s vision and mission. The more will be the transparency, the better will be the trust factor. Telling your brand story helps build a sense of familiarity and develops a good relationship with the customers.
3. Know Your Audience And Be Considerate.
It is very essential for companies to know what their audience desires. Today brands are responsible for setting out a whole cultural trend in itself. And to do that, the company has to take a lot of effort to understand what its customer really desires. Knowing their audience will help in creating more inclusive and unique content and products/service.
4. Create Relatable Content And Reward Customers.
Branding and advertisement go hand in hand. People today engage more with the brands which give out more relatable content as well as rewards. For the company, this means more conversion rate. Setting out offers and rewards which are hard to say no to is a very crucial part of it.
Everyone loves a little special treatment, and the companies which focuses on making their audience feel special are the most prefered ones, when it comes to the market compition.
5. Value Your People
Your team is just as crucial as your customers. The value of a brand is determined by the way it treats its people. Today, employees expect special treatments in exchange for their work, which is totally fair. Any company is just as good as the people working for it. A good team makes for a good brand.
Most of the brands today focus on giving value to its people in more than just one way, and it has become one of the most defining factors for a winning brand.